Sir John Hegarty, legendary adman and expert on creativity, discusses the art of creativity. John shares the stories behind famous ad campaigns, such as the Levi's commercials in the 80's including the famous Laundrette ad. We also discover how the wonderful Flat Eric was born, remember him?
John reveals why creative teams work best in pairs, and we discuss why Soho attracts so many outsiders and the creative community.
Stay to the end of the podcast, and we ask John about his unusual hobby which not many people know about (until know, that is).
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